The American Red Cross created a series of advertisements to encourage people to donate blood. After viewing an ad, Amanda went to the local Red Cross office and donated a pint of her blood. Amanda returned home feeling happy that she had performed a good deed. Was this an exchange in a marketing sense?
a. Yes, because the blood was donated to the Red Cross based on an advertisement, a marketing activity.
b. Yes, because the donated blood was exchanged for a feeling of satisfaction.
c. No, because the Red Cross is nonprofit organization.
d. No, because no money changed hands.
e. No, because the Red Cross, a service organization, did not provide Amanda with a product.
Answer: B