The societal marketing concept is most closely related to:
A) the controllable forces within an organization's environment.
B) social responsibility.
C) Micro-marketing.
D) the economic infrastructure.
E) Macro-marketing.
Answer: B
The societal marketing concept is most closely related to:
A) the controllable forces within an organization's environment.
B) social responsibility.
C) Micro-marketing.
D) the economic infrastructure.
E) Macro-marketing.