In an agreement with a South African fruit growers cooperative, UPS has contracted to transport its produce to supermarkets in Great Britain. In marketing terminology the people who buy the fruit from the supermarkets are examples of ______.

In an agreement with a South African fruit growers cooperative, UPS has contracted to transport its produce to supermarkets in Great Britain. In marketing terminology the people who buy the fruit from the supermarkets are examples of ______.



A) households
B) ultimate consumers
C) narrow markets
D) organizational users
E) organizational buyers







Answer: B


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