The term "______" describes measuring and evaluating a firm's quality in products and processes against industry leaders.
a) total quality management
b) benchmarking
c) internal marketing
d) empowerment
e) implementation
Answer: B
The term "______" describes measuring and evaluating a firm's quality in products and processes against industry leaders.
a) total quality management
b) benchmarking
c) internal marketing
d) empowerment
e) implementation