Marketing MCQ Marketing Principles Chapter 8 If a market segment reacts to a marketing mix differently than other segments, the criterion of ________ for successful segmentation is met.

If a market segment reacts to a marketing mix differently than other segments, the criterion of ________ for successful segmentation is met.

Marketing Principles Chapter 8

If a market segment reacts to a marketing mix differently than other segments, the criterion of ________ for successful segmentation is met.

a. measurability
b. accessibility
c. responsiveness
d. substantiality

Answer: c. responsiveness

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