A customer value proposition is
a. the unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price.
b. a statement that, before product development begins, identifies (1) a well-defined target market; (2) specific customers' needs, wants, and preferences; and (3) what the product will be and do to satisfy consumers.
c. a unique strength relative to competitors that provides superior returns, often based on quality, time, cost, or innovation.
d. the characteristics of a product that make it superior to competitive substitutes.
e. the cluster of benefits that an organization promises customers to satisfy their needs.
Answer: E