Michelin's __________ can be summed up as "providing safety-conscious parents greater security in tires at a premium price."
a. customer value proposition
b. protocol
c. mission statement
d. core values
e. marketing program
Answer: A
Michelin's __________ can be summed up as "providing safety-conscious parents greater security in tires at a premium price."
a. customer value proposition
b. protocol
c. mission statement
d. core values
e. marketing program