A marketing program refers to
a. a plan that integrates the marketing mix to provide a product, service, or idea to prospective buyers.
b. the selection of product benefits and attributes that are added to or subtracted from a given product to create variations within a product line.
c. the marketing manager's controllable factors—product, price, promotion, and place—that can be used to solve a marketing problem.
d. the specific ratio within a marketing budget that divides resources between advertising, promotions, and personal selling.
e. the allocation of resources within a firm towards individual marketing mix elements
Answer: A