Marketing MCQ
Marketing
People with both the desire and ability to buy a specific offering are referred to as [a(n)] __________.
People with both the desire and ability to buy a specific offering are referred to as [a(n)] __________.
People with both the desire and ability to buy a specific offering are referred to as [a(n)] __________.
a. shoppers
b. customer base
c. market
d. bazaar
e. emporium
Answer: C
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