Which of the following statements about relationship marketing is most accurate?
a. Relationship marketing has a short-term focus: increasing profits for the firm.
b. Relationship marketing begins before and ends after the sale.
c. Relationship marketing is more effective when there is a personal, ongoing relationship between an organization's employees and its customers in the selling and buying organizations.
d. Very few companies today are engaged in relationship marketing.
e. The Internet has allowed marketers to establish personal, "tender-loving care" relationships with customers.
Answer: C