The Arizona Biltmore in Phoenix is next to the Biltmore Fashion Park, a large shopping mall located less than a mile away. The hotel wants to promote its proximity to the shopping center as well as its many other amenities to convention-goers from other states. Which of the following would MOST LIKELY help The Arizona Biltmore communicate with potential convention attendees?
a. Place an ad in the in-flight magazines of all the major airlines targeting business/first class flyers.
b. Send a mass mailing to all the local businesses.
c. Set up information kiosks at several locations within the Biltmore Fashion Park.
d. Offer free made-to-order breakfasts for guests staying at the hotel on business.
e. Offer special discount rates to guests coming from the East Coast.
Answer: A