A local candidate running for office would very much like to have your vote. She promises that she will "make the country better." Because all candidates for public office say this, you decide not to vote for her. Marketing will not occur in this situation because __________.
a. marketing doesn't apply to the voting process
b. the desire and ability to satisfy needs is missing
c. there is no direct way for the parties to communicate
d. something to exchange is missing
e. the candidate's message is compelling
Answer: D