Which era of U.S. business history does the following statement best describe? "We are in the business of satisfying the needs and wants of consumers while achieving our own goals."

Which era of U.S. business history does the following statement best describe? "We are in the business of satisfying the needs and wants of consumers while achieving our own goals."




a. the production era
b. the sales era
c. the marketing concept era
d. the marketing orientation era
e. the societal marketing era





Answer: C


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