Which of the following people would MOST LIKELY be the best target market for tickets to the home games of the Indianapolis Colts professional football team?
a. all people with an interest in professional football
b. all people in the Midwest who have an interest in sports
c. all men who played on a varsity football team in high school
d. all people in the Indianapolis and surrounding areas interested in football
e. all people in Indiana who watch football on TV
Answer: D