Kraft produces Lunchables, a prepackaged meal usually consisting of several crackers, small slices of meat, and small slices of cheese. Some items in the product line contain Capri Sun drinks, water, or a small portion of Dole fruit. The box is bright yellow and the quantity of food contained within it is small. The target market for Kraft Lunchables is MOST LIKELY:
a. moms with school-age children who pack a simple healthy lunch for them.
b. business people looking for a fulfilling breakfast at the office.
c. business travelers on the run.
d. teenagers who are hungry for an after-school snack.
e. baby boomers who are trying to lose weight.
Answer: A