With respect to the history of American business, the __________ era started in the 1980s in which firms seek continuously to satisfy the high expectations of customers.

With respect to the history of American business, the __________ era started in the 1980s in which firms seek continuously to satisfy the high expectations of customers.




a. production
b. sales
c. marketing concept
d. customer relationship
e. societal marketing






Answer: D


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