Customer relationship management refers to
a. the view that organizations should satisfy the needs of consumers in a way that provides for society's well-being.
b. the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.
c. the idea that an organization should (1) strive to satisfy the needs of consumers (2) while also trying to achieve the organization's goals.
d. the links an organization has to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit.
e. the cluster of benefits that an organization promises customers to satisfy their needs.
Answer: B