The HSBC Bank International Ltd. Selected its advertising agency because that agency was "always sensitive to the possibility that something might not translate well or may offend superstitions about colours or numbers." This is an example of how _________ forces affect marketing.

The HSBC Bank International Ltd. Selected its advertising agency because that agency was "always sensitive to the possibility that something might not translate well or may offend superstitions about colours or numbers." This is an example of how _________ forces affect marketing.



A) social
B) technological
C) economic
D) competitive
E) regulatory






Answer: A


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