Why create a perceptual map?" asked David. Andreas, the senior marketing manager, gave him four reasons. Which of the following is NOT a valid reason?
A.
"It's a quick way for senior managers to see not only our product but each of our competitors, all at once."
B.
"It's a way to demonstrate the dimensions that our customers think are important."
C.
"It shows where we aren't—and where our competitors aren't—in our customers' and prospects' minds."
D.
"It's a way to show the position of the company throughout the product's life cycle."
E.
"We can easily show where we are positioned and how large the market is."
Answer: D