Ultimate consumers refer to
a. the people who use the products and services purchased for a household.
b. people who have already purchased a firm's product at least once, have been satisfied, and are likely to make repeat purchases.
c. people or organizations that have used a competitor's product and who have been dissatisfied, and who are still seeking a product or service to satisfy their needs.
d. those manufacturers, wholesalers, retailers, and government agencies that buy goods and services for their own use or for resale.
e. one or more specific groups of potential customers toward whom an organization directs its marketing program.
Answer: A