The Hermitage, a famous Russian art museum, was suffering financial difficulties as the result of lost funding and a decrease in tourists. The decrease in visitors is blamed on a lack of awareness of the treasures contained in the museum. As a result, the Hermitage's director used a strategic alliance with IBM to create a website where people can go and view some of the wonders of the Hermitage in an online virtual tour. The hope is that this sampling of paintings, sculptures, etc. will encourage visitors to make a trip to the Hermitage and spend some money there to cover the costs of its operations. The Hermitage is a(n) __________ that uses online virtual tours to market itself worldwide.

The Hermitage, a famous Russian art museum, was suffering financial difficulties as the result of lost funding and a decrease in tourists. The decrease in visitors is blamed on a lack of awareness of the treasures contained in the museum. As a result, the Hermitage's director used a strategic alliance with IBM to create a website where people can go and view some of the wonders of the Hermitage in an online virtual tour. The hope is that this sampling of paintings, sculptures, etc. will encourage visitors to make a trip to the Hermitage and spend some money there to cover the costs of its operations. The Hermitage is a(n) __________ that uses online virtual tours to market itself worldwide.

The Hermitage, a famous Russian art museum, was suffering financial difficulties as the result of lost funding and a decrease in tourists. The decrease in visitors is blamed on a lack of awareness of the treasures contained in the museum. As a result, the Hermitage's director used a strategic alliance with IBM to create a website where people can go and view some of the wonders of the Hermitage in an online virtual tour. The hope is that this sampling of paintings, sculptures, etc. will encourage visitors to make a trip to the Hermitage and spend some money there to cover the costs of its operations. The Hermitage is a(n) __________ that uses online virtual tours to market itself worldwide.



a. good
b. idea
c. service
d. product
e. charity







Answer: C


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