Complete the following sentence: A brand______________
A. Requires a daily management and regular change in consumer perception with the help of the marketing mix
B. Helps to differentiate a product or a service from other offers within the same market
C. Plays a key role for the customer using it as a reference point
D. Offers success and a competitive advantage in the market
E. c) and d)
F. b) and c)
Answer: F