In 2002 after four years of recession in Argentina, its government found it impossible to repay $132 billion in loans. As the Argentine government struggled to find ways to pay its debt, it froze many bank accounts and limited all bank withdrawals to $1,000. The country also experienced plunging consumer confidence, which directly impacted its marketing environment. This is an example of how _____ forces affect marketing.

In 2002 after four years of recession in Argentina, its government found it impossible to repay $132 billion in loans. As the Argentine government struggled to find ways to pay its debt, it froze many bank accounts and limited all bank withdrawals to $1,000. The country also experienced plunging consumer confidence, which directly impacted its marketing environment. This is an example of how _____ forces affect marketing.




A) economic
B) technological
C) competitive
D) social
E) ecological



Answer: A


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