Marriott Hotels has provided consumers with Fairfield Inns and Courtyard by Marriott, two less expensive offerings of Marriott customer service. This is an example of how marketers respond to consumers':

Marriott Hotels has provided consumers with Fairfield Inns and Courtyard by Marriott, two less expensive offerings of Marriott customer service. This is an example of how marketers respond to consumers':



A) value consciousness.
B) perceived value.
C) focused shopping.
D) value-point shopping.
E) conspicuous consumption.



Answer: A


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