What is/are Starbucks main risk(s) to go into the coffee capsule market?
A. Strong existing competition like Nespresso with a loyal customer base
B. Difficulty to increase brand awareness in this market as it is new for Starbucks
C. The cannibalization of the existing business
D. People prefer to drink mixed flavor coffee drinks which will not be possible to offer through the capsule
E. a) and c)
F. All of the above
Answer: E