Which is the right sequence within the marketing planning process?
A. SWOT ? Macro environmental analysis ? Micro environmental analysis, including competitor analysis ? Marketing Objectives
B. SWOT ? Marketing Objectives ? Internal Analysis ? Positioning
C. Business and Market definition ? Macro environmental analysis ? Marketing Objectives ? SWOT
D. Segmentation ? Marketing Objectives ? Positioning ? Marketing Mix
E. Marketing Objectives ? SWOT ? Positioning ? Segmentation ? Target Marketing
F. Business and Market definition ? Macro environmental analysis ? Micro environmental analysis, including competitor analysis ? SWOT
Answer: F