Which of the following statements about cause-related marketing is true?
A) Cause -related marketing will rarely motivate consumers to switch to a brand or a retailer that supports a good cause.
B) U.S. consumers generally have a negative opinion of companies that support causes.
C) Although consumers are interested in cause-related marketing, it does not raise much money for the cause.
D) Cause-related marketing is expected to decrease.
E) Cause-related marketing may be a valued point of difference for brands and companies.
Answer: E