Compared to the relationships between buyers & sellers in the consumer market, the relationships in organizational marketing are:
A) complex
B) may involve negotiations
C) governed by legal contract
D) reciprocal
E) all of the above
Answer: E
Compared to the relationships between buyers & sellers in the consumer market, the relationships in organizational marketing are:
A) complex
B) may involve negotiations
C) governed by legal contract
D) reciprocal
E) all of the above