Hot Topic is a retailer that sells to plus-size-only retail stores that cater to women aged 15-30. Hot Topic expects its six Torrid stores to achieve $56 million in revenues in 2003. This $56 million is a(n):

Hot Topic is a retailer that sells to plus-size-only retail stores that cater to women aged 15-30. Hot Topic expects its six Torrid stores to achieve $56 million in revenues in 2003. This $56 million is a(n):



A) marketing objective.
B) market penetration estimate.
C) market share estimate.
D) sales forecast.
E) industry forecast.




Answer: D


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