A __________ can be used to create positive word of mouth, help customers form a community, and develop long-term relationships between customers and the company.

A __________ can be used to create positive word of mouth, help customers form a community, and develop long-term relationships between customers and the company. 



A. corporate blog

B. faxed newsletter

C. Super Bowl ad

D. full-page ad in selected newspapers

E. public relations campaign


Answer: A. corporate blog


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