Preliminary research conducted to clarify the scope and nature of the marketing problem is known as:
A) Exploratory Research
B) Discovery research
C) Descriptive research
D) Causal Research
E) Objective Research
Answer: A
Preliminary research conducted to clarify the scope and nature of the marketing problem is known as:
A) Exploratory Research
B) Discovery research
C) Descriptive research
D) Causal Research
E) Objective Research