Russ Ross, the owner of a construction company specializing in single-family homes, faced a problem. His workers relied on Black & Decker brand air-powered hammers to reduce construction time. Recently, the workers informed him several of the hammers had worn out and needed replacement. After talking with other members of the buying center, Mr. Ross decided to purchase Dewalt brand air hammers because of their reduced weight and the longer warranties offered by Dewalt. Ross and the other members of the organizational buying center were engaged in a __________.

Russ Ross, the owner of a construction company specializing in single-family homes, faced a problem. His workers relied on Black & Decker brand air-powered hammers to reduce construction time. Recently, the workers informed him several of the hammers had worn out and needed replacement. After talking with other members of the buying center, Mr. Ross decided to purchase Dewalt brand air hammers because of their reduced weight and the longer warranties offered by Dewalt. Ross and the other members of the organizational buying center were engaged in a __________.

Russ Ross, the owner of a construction company specializing in single-family homes, faced a problem. His workers relied on Black & Decker brand air-powered hammers to reduce construction time. Recently, the workers informed him several of the hammers had worn out and needed replacement. After talking with other members of the buying center, Mr. Ross decided to purchase Dewalt brand air hammers because of their reduced weight and the longer warranties offered by Dewalt. Ross and the other members of the organizational buying center were engaged in a __________.



A) Straight re-buy
B) new task buy
C) modified new task buy
D) modified re-buy
E) straight new buy



Answer: D


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