The campaign goal that represents the number of customers who react positively to the offer is ____________.
A) Impression rate
B) Conversion rate
C) Offer Acceptance rate
D) Click-through rate
Answer: B
The campaign goal that represents the number of customers who react positively to the offer is ____________.
A) Impression rate
B) Conversion rate
C) Offer Acceptance rate
D) Click-through rate