Marketing MCQ Marketing The Halifax Boatworks uses last year's sales as a starting point to estimate next year's sales of its boats, lists factors that could affect the forecast, assesses whether they have a positive or negative impact, and makes the final forecast. Halifax Boatworks uses a __________ forecast.

The Halifax Boatworks uses last year's sales as a starting point to estimate next year's sales of its boats, lists factors that could affect the forecast, assesses whether they have a positive or negative impact, and makes the final forecast. Halifax Boatworks uses a __________ forecast.

Marketing

The Halifax Boatworks uses last year's sales as a starting point to estimate next year's sales of its boats, lists factors that could affect the forecast, assesses whether they have a positive or negative impact, and makes the final forecast. Halifax Boatworks uses a __________ forecast.

A) sales force survey
B) top-down
C) build-up
D) lost-horse
E) survey of experts

Answer: D

Marketing MCQ

The Halifax Boatworks uses last year's sales as a starting point to estimate next year's sales of its boats, lists factors that could affect the forecast, assesses whether they have a positive or negative impact, and makes the final forecast. Halifax Boatworks uses a __________ forecast.

The Halifax Boatworks uses last year's sales as a starting point to estimate next year's sales of its boats, lists factors that could affect the forecast, assesses whether they have a positive or negative impact, and makes the final forecast. Halifax Boatworks uses a __________ forecast.

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