Marketing MCQ
Marketing
There are many perfumes on the market, but only one that breaks down fragrances into elements so people can wear the particular scents with which they have emotional ties. The perfume's manufacturer is Demeter, and it makes over 150 different fragrances with names like Dirt, Lobster, Dandelion, Sugar Cookie, Brownie, Woodsmoke, Leather, and Turpentine. Demeter perfume is available at all Henri Bendel department stores. When Demeter sells the perfume to the Henri Bendel buyer, the transaction is taking place in the __________ market.
There are many perfumes on the market, but only one that breaks down fragrances into elements so people can wear the particular scents with which they have emotional ties. The perfume's manufacturer is Demeter, and it makes over 150 different fragrances with names like Dirt, Lobster, Dandelion, Sugar Cookie, Brownie, Woodsmoke, Leather, and Turpentine. Demeter perfume is available at all Henri Bendel department stores. When Demeter sells the perfume to the Henri Bendel buyer, the transaction is taking place in the __________ market.
There are many perfumes on the market, but only one that breaks down fragrances into elements so people can wear the particular scents with which they have emotional ties. The perfume's manufacturer is Demeter, and it makes over 150 different fragrances with names like Dirt, Lobster, Dandelion, Sugar Cookie, Brownie, Woodsmoke, Leather, and Turpentine. Demeter perfume is available at all Henri Bendel department stores. When Demeter sells the perfume to the Henri Bendel buyer, the transaction is taking place in the __________ market.
A) reseller
B) governmental
C) psychographic
D) consumer
E) industrial
Answer: A
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