Give some examples of "channel conflict" and how do "power" relationships play in channel management. What is "horizontal" conflict and "vertical" conflict?
CHANNEL CONFLICTS- disagreements among marketing channel members on goals, roles, and rewards. HORIZONTAL CONFLICT - occurs among firms at the same level of the channel. Ex: Ford dealers competing. VERTICAL CONFLICT - conflict between different levels of the same channel. Ex: problems between McDonald's corporate and McDonald's franchisees