Marketing MCQ Marketing When buying flour, Kelly considers three brands acceptable--General Mills, Pillsbury, and Robin Hood. She believes other brands are not as finely sifted and are more difficult to work with. Collectively, these three brands would be called Kelly's:

When buying flour, Kelly considers three brands acceptable--General Mills, Pillsbury, and Robin Hood. She believes other brands are not as finely sifted and are more difficult to work with. Collectively, these three brands would be called Kelly's:

Marketing

When buying flour, Kelly considers three brands acceptable--General Mills, Pillsbury, and Robin Hood. She believes other brands are not as finely sifted and are more difficult to work with. Collectively, these three brands would be called Kelly's:

A) evaluative set.
B) evoked set.
C) evolved set.
D) alternative selection group.
E) aspiration group.

Answer: B

Marketing MCQ

When buying flour, Kelly considers three brands acceptable--General Mills, Pillsbury, and Robin Hood. She believes other brands are not as finely sifted and are more difficult to work with. Collectively, these three brands would be called Kelly's:

When buying flour, Kelly considers three brands acceptable--General Mills, Pillsbury, and Robin Hood. She believes other brands are not as finely sifted and are more difficult to work with. Collectively, these three brands would be called Kelly's:

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