Marketing MCQ Marketing When you set out to buy a DVD player for yourself, factors you might consider before purchase are called __________, which represent both the objective attributes of a brand and the subjective ones you use to compare different products and brands.

When you set out to buy a DVD player for yourself, factors you might consider before purchase are called __________, which represent both the objective attributes of a brand and the subjective ones you use to compare different products and brands.

Marketing

When you set out to buy a DVD player for yourself, factors you might consider before purchase are called __________, which represent both the objective attributes of a brand and the subjective ones you use to compare different products and brands.

A) hot buttons
B) informational alternatives
C) evaluative criteria
D) buying decision-makers
E) consumer attributes

Answer: C

Marketing MCQ

When you set out to buy a DVD player for yourself, factors you might consider before purchase are called __________, which represent both the objective attributes of a brand and the subjective ones you use to compare different products and brands.

When you set out to buy a DVD player for yourself, factors you might consider before purchase are called __________, which represent both the objective attributes of a brand and the subjective ones you use to compare different products and brands.

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