Which of the following statements are true about the Marketing Strategy component? (Choose Two)

Which of the following statements are true about the Marketing Strategy component? (Choose Two)




A) The system ensures that every customer identified in the Audience will receive at least one Offer.
B) During creation of a Strategy, usually a business Issue and group must be specified.
C) New Strategy properties can be added to the list of properties that will be available in the Strategy output.
D) Basic information like the Strategy Description and Strategy Name are defined in the Strategy Properties tab.



Answer: B & C.


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