A group of brands that a consumer views as alternatives for possible purchase is called a(n)
a. evoked set.
b. acceptance group.
c. brand preference.
d. selective retention group.
e. evaluation criteria.
Answer: A
A group of brands that a consumer views as alternatives for possible purchase is called a(n)
a. evoked set.
b. acceptance group.
c. brand preference.
d. selective retention group.
e. evaluation criteria.