Evaluative criteria for brands within the consideration set are both
a. selective and expansive.
b. objective and subjective.
c. internal and external.
d. extended and routinized.
e. perceptive and selective.
Answer: B
Evaluative criteria for brands within the consideration set are both
a. selective and expansive.
b. objective and subjective.
c. internal and external.
d. extended and routinized.
e. perceptive and selective.