A market-product grid is:
A) a framework to graphically show how competitors rate the products against which they must compete.
B) a framework to relate the segments of a market to products offered or potential marketing actions by the firm.
C) the framework which creates a bell curve.
D) explains the hypothesis that some people prefer to watch cable news, NASCAR racing, and major league sports rather than dramas and sitcoms.
E) a perceptual map of generic competitors.
Answer: B