Hallmark grouped its scrapbook supplies, photo albums and such into one product group because:
A) competitors relate to them better for benchmarking purposes.
B) customers relate to them better since all of these products may be used to record memories.
C) it is easier to estimate the industry sales for fewer market-product combinations.
D) it is more profitable to define product groupings in terms of large market segment because it reduces manufacturing and marketing costs.
E) its competitors engage in no product groupings.
Answer: B