Marketing MCQ
Marketing Chapter 7
After certain inputs have been selected to reach an individual's awareness, the next step in the perceptual process is perceptual
After certain inputs have been selected to reach an individual's awareness, the next step in the perceptual process is perceptual
After certain inputs have been selected to reach an individual's awareness, the next step in the perceptual process is perceptual
a. organization.
b. attention.
c. retention.
d. interpretation.
e. redefinition.
Answer: A
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