Marketing MCQ
Marketing Chapter 7
If a consumer receives information that is inconsistent with her or his beliefs, the consumer may alter this information. This perceptual process is known as selective
If a consumer receives information that is inconsistent with her or his beliefs, the consumer may alter this information. This perceptual process is known as selective
If a consumer receives information that is inconsistent with her or his beliefs, the consumer may alter this information. This perceptual process is known as selective
a. exposure.
b. distortion.
c. retention.
d. information.
e. organization.
Answer: B
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