________ are situational influences that include the characteristics and interactions of others who are present when a purchase decision is being made, such as friends, relatives, and salespeople.

________ are situational influences that include the characteristics and interactions of others who are present when a purchase decision is being made, such as friends, relatives, and salespeople.



a. Physical surroundings
b. Social surroundings
c. Purchase reasons
d. Buyer's momentary mood and condition
e. Pressures created by time factors




Answer: B


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