Which is a flanker brand?
A) the offering of two or more brands in a single marketing offer
B) the joint venture of two or more brands into a new product or service
C) development of a new brand by a company in a good or service category where it currently has other brands
D) a brand with the same name in a different industry
Answer: C) development of a new brand by a company in a good or service category where it currently has other brands