Audi has developed a mid-sized station wagon that has 340 horsepower and is able to go from zero-to-sixty kilometres an hour in 6.5 seconds. The base price of the car is $61,625. The automaker predicts that 80 percent of its buyers will be men; 60 percent of them married. The median age of these men will be 45 with median household incomes of $200,000. Audi should use a __________ strategy to sell its newly developed car.

Audi has developed a mid-sized station wagon that has 340 horsepower and is able to go from zero-to-sixty kilometres an hour in 6.5 seconds. The base price of the car is $61,625. The automaker predicts that 80 percent of its buyers will be men; 60 percent of them married. The median age of these men will be 45 with median household incomes of $200,000. Audi should use a __________ strategy to sell its newly developed car.

Audi has developed a mid-sized station wagon that has 340 horsepower and is able to go from zero-to-sixty kilometres an hour in 6.5 seconds. The base price of the car is $61,625. The automaker predicts that 80 percent of its buyers will be men; 60 percent of them married. The median age of these men will be 45 with median household incomes of $200,000. Audi should use a __________ strategy to sell its newly developed car.



A) harvesting
B) market development
C) market penetration
D) market segmentation
E) needs differentiation



Answer: D


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