Due to India's developing communications infrastructure, 97 percent of all surveys are done in person, and most of this research is held in surroundings that are most comfortable for the participants. Interviewers could gather 6 to 10 housewives at a home that match the participants' socioeconomic backgrounds. Because the women would be comfortable, they would be willing to give their opinions about products, how they use them, and special needs they might have. These women would be participating in a:
A) mall intercept interview.
B) focus group.
C) dichotomous survey.
D) Likert interview.
E) differential interview.
Answer: B