Responsys.com did a survey of e-commerce companies concerning consumer privacy issues. What kind of questions were the survey participants responding to when they were asked whether they agreed or disagreed with the following statement, "E-commerce will continue to grow significantly."?

Responsys.com did a survey of e-commerce companies concerning consumer privacy issues. What kind of questions were the survey participants responding to when they were asked whether they agreed or disagreed with the following statement, "E-commerce will continue to grow significantly."?



A) semantic differential scale
B) fixed alternative
C) nonmutually exclusive
D) Likert scale
E) open-ended



Answer: B


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